Fig. 1
From: Identifying solutions to meet unmet needs of family caregivers using human-centered design
An empathy map framework describing the user persona “My Life Purpose”. The left quadrants (“say” and “do”) aggregates the observed communications and behaviors of the participants who belongs to the “My Life Purpose” persona, while the right quadrants (“think” and “feel”) are implied thoughts and feelings about their caregiving experience. The empathy map organizes qualitative raw data to show the characteristics of single user persona (a group of users who share the same latent need)