Clarity | |
• Specific information about what to do, when and how. | |
• Effective language including active verbs that specify a recommended action by whom, when, under what conditions, and with what level of obligation (must, should, may ….) | |
• Avoid ambiguity when a term is vague or can be interpreted in more than one way (e.g. frequently, periodically) | |
• Direct writing style and active voice | |
• Proper punctuation with short sentences | |
• Minimise abbreviations, hyphenations, jargon | |
• Capture main idea with first few words so readers can skim text easily | |
• Keep units of meaning together, using bulleted lists to deal with repetition or complex paragraph structures | |
Persuasiveness | |
• Crisp and persuasive messages. | |
• Frame recommendations as ‘gain’ rather than ‘loss’ | |
• Focus on errors of omission (not doing the right thing) rather than commission (doing the wrong thing). | |
Format – Multiple versions of documents | |
• Multiple formats or alternate versions can influence accessibility and ease of use. Provide one page summaries. | |
• Tailor guidelines to their intended end-users. Integrated into the way they do things. | |
• Present them in ways that can be read and understood | |
Format – Components | |
• Key features that have most significance should be highlighted and differentiated from other recommendations | |
• Use short summaries and algorithms. Flowcharts can describe stepwise recommendations for care, mimicking a real patient encounter. | |
• Present most pertinent information concisely | |
• Present information in an expected and logical order | |
• Mimic familiar documents such as care plans or policy documents etc. | |
• Don’t mix positive and negative instructions | |
Format – Layout | |
• Pictures on left and text on right | |
• Use information visualisation through graphics and information display (e.g. tables, algorithms, pictures) and information context (framing, vividness, depth of field) | |
• Left justification enables natural reading. Avoid italics or all upper-case text. 12 point font at least. | |
• Bundling. Three bundles of three items easier to remember than nine items | |
• Words used for procedural information and abstract concepts. Images used for special information, and detail. Tables can improve information clarity. | |
• Colour – use primary colours | |
• Strong contrast with background | |
• Use distinctive visual characteristics for different elements | |
• Purposeful use of highlighting, colour coding, boxes and bullets. | |
• Colour code related graphics and text. |